INTEGRATED BUSINESS IMPROVEMENT STRATEGIES ON DRIVERS’ ATTITUDES AND THE HAWK-I CLOUD LOGISTIC SERVICE PLATFORM TO ENHANCE OPERATIONAL PERFORMANCE IN SARAWAK READY-MIXED CONCRETE (RMC) FACTORY

Andrew Sija

Abstract


The rapid expansion of the Pan Borneo Highway has increased the demand for Ready-Mixed Concrete (RMC) in Sarawak, Malaysia, placing greater emphasis on efficient logistics and operational management. This study investigates how integrated business improvement strategies enhance operational performance in selected RMC manufacturing companies. A qualitative case study approach was employed, involving semi-structured interviews with senior operational personnel from five Ready-Mixed Concrete manufacturing companies in Sarawak, complemented by site observations and document analysis. Thematic analysis identified recurring operational challenges, including poor driver attitudes, inefficient delivery coordination, excessive vehicle idling, and fuel misuse. The findings indicate that integrating drivers' performance management with the Hawk-i Cloud Logistic Service Platform, incorporating GPS-based vehicle monitoring, significantly improved fleet utilization, delivery reliability, operational control, and cost efficiency. The study contributes to the limited qualitative literature on operational improvement in Malaysia's RMC industry and offers practical guidance for logistics and manufacturing managers undertaking large-scale infrastructure projects.

 

JEL: L23; L62; M11; R41


Keywords


Ready-Mixed Concrete (RMC); integrated business improvement strategies; drivers' attitudes; Hawk-i Cloud Logistic Service Platform; operational performance; logistics efficiency

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References


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DOI: http://dx.doi.org/10.46827/ejmms.v11i2.2288

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