ENVIRONMENTAL CONSCIOUSNESS AND GREEN CONSUMER BEHAVIOUR IN MALAYSIA’S PETROLEUM INDUSTRY: UNPACKING THE ATTITUDE–BEHAVIOUR GAP AND THE ROLE OF PERCEIVED VALUE

Kumaran Kanapathipillai, Adlinna Binti Dolhan, Mohd Nawawi Bin Ibrahim, Siti Nursyafiqah Binti Samsudin

Abstract


This study examines the relationship between environmental consciousness (constituents of environmental awareness, environmental concern, and environmental attitude), perceived value, and purchasing behaviour for green personal care products among employees working in the petroleum industry in Malaysia. This study adopted a quantitative research design, and 94 respondents provided the data through structured questionnaires that were administered to executive-level employees in three major petroleum companies in Malaysia. The findings showed definite relationships exist between purchasing behaviour and environmental awareness, concern, and attitude. However, the proposed mediating role of value was not substantiated. This finding suggests that while employees with an environmentally conscious inclination do purchase green personal care products, the perceived value does not at all impact or qualitatively explain this behaviour.

 

Article visualizations:

Hit counter


Keywords


purchasing behaviour, environmental consciousness, environmental awareness, environmental concern, environmental attitude, perceived value, green products

Full Text:

PDF

References


Abror, A., Patrisia, D., Engriani, Y., Omar, M. W., Wardi, Y., Noor, N. M. B. M., & Najib, M. (2021). Perceived risk and tourist’s trust: the roles of perceived value and religiosity. Journal of Islamic Marketing, 13(12), 2742-2758. https://doi.org/10.1108/jima-03-2021-0094

Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-t

Alam, S. S., Wang, C., Masukujjaman, M., Ahmad, I., Lin, C., & Ho, Y. (2023). Buying behaviour towards eco-labelled food products: mediation moderation analysis. Sustainability, 15(3), 2474. https://doi.org/10.3390/su15032474

Alfonsius, A., & Gilbert, G. (2021). Understanding green purchasing behavior through environmental attitude: an empirical study on innisfree consumers. Conference Series, 3(2), 160-177. https://doi.org/10.34306/conferenceseries.v3i2.586

Amaliah, A. N. S., Jannah, M., & Gunawan, M. T. (2023). The role of environmental awareness and green product literacy on green purchase behavior in Indonesia. Journal of Economics, Entrepreneurship, Management, Business and Accounting, 1(2), 115-121. https://doi.org/10.61255/jeemba.v1i2.159

Andika, A., Luthfiana, D. N., Nadia, N., & Kartinah, K. (2023). Green purchase behavior: the role of green advertising, green awareness, and eco-literacy. IOP Conference Series: Earth and Environmental Science, 1181(1). https://doi.org/10.1088/1755-1315/1181/1/012025

Ansu‐Mensah, P. (2021). Green product awareness effect on green purchase intentions of university students: an emerging market’s perspective. Future Business Journal, 7(1). https://doi.org/10.1186/s43093-021-00094-5

Armutçu, B., Ramadani, V., Zeqiri, J., & Dana, L. (2023). The role of social media in consumers’ intentions to buy green food: evidence from Türkiye. British Food Journal, 126(5), 1923-1940. https://doi.org/10.1108/bfj-11-2022-0988

Armutçu, B., Zuferi, R., & Tan, A. (2023). Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants. Journal of Enterprising Communities: People and Places in the Global Economy, 18(4), 798-819. https://doi.org/10.1108/jec-05-2023-0074

Asante, R. (2020). Ethical purchase behaviour and consumer social responsibility. International Journal of Innovative Research and Development, 9(10). https://doi.org/10.24940/ijird/2020/v9/i10/oct20049

Aseri, M., & Ansari, Z. A. (2023). Purchase behaviour of green footwear in Saudi Arabia using the theory of planned behaviour. Sustainability, 15(6). https://doi.org/10.3390/su15065045

Bhutto, M. Y., Soomro, Y. A., & Yang, H. (2022). Extending the theory of planned behavior: predicting young consumer purchase behavior of energy-efficient appliances (evidence from a developing economy). Sage Open, 12(1). https://doi.org/10.1177/21582440221078289

Borzino, N., Chng, S., Mughal, M. O., & Schubert, R. (2020). Willingness to pay for urban heat island mitigation: A case study of Singapore. Climate, 8(7), 82. https://doi.org/10.3390/cli8070082

Bulut, Ç., Nazlı, M., Aydın, E., & Haque, A. u. (2021). The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions. Young Consumers, 22(2), 306-319. https://doi.org/10.1108/yc-10-2020-1241

Cahyaningrum, A. R., & Tresnawaty, Y. (2024). Pengaruh Environmental Concern terhadap Purchase Intention pada Produk Skincare Organik. Satwika, 8(2), 535–542. https://doi.org/10.22219/satwika.v8i2.33844

Carrión-Bósquez, N. G. & Arias‐Bolzmann, L. G. (2021). Factors influencing green purchasing inconsistency of Ecuadorian millennials. British Food Journal, 124(8), 2461-2480. https://doi.org/10.1108/bfj-05-2021-0558

Chaihanchanchai, P. and Anantachart, S. (2022). Encouraging green product purchase: green value and environmental knowledge as moderators of attitude and behavior relationship. Business Strategy and the Environment, 32(1), 289-303. https://doi.org/10.1002/bse.3130

Chang, M., Huang, L., & Chen, H. (2021). Towards more sustainable diets: investigating consumer motivations towards the purchase of green food. Sustainability, 13(21). https://doi.org/10.3390/su132112288

Channa, N. A., Tariq, B., Samo, A. H., Ghumro, N. H., & Qureshi, N. A. (2021). Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender. International Journal of Sports Marketing and Sponsorship, 23(2), 410-436. https://doi.org/10.1108/ijsms-12-2020-0215

Chen, X., Rahman, M. K., Rana, M. S., Gazi, M. A. I., Rahaman, M. A., & Nawi, N. C. (2022). Predicting consumer green product purchase attitudes and behavioral intention during the COVID-19 pandemic. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.760051

Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250

Cvetković, V. M., Sudar, S., Ivanov, A., Lukić, T., & Grozdanić, G. (2024). Exploring environmental awareness, knowledge, and safety: A comparative study among students in Montenegro and North Macedonia. Open Geosciences, 16(1). https://doi.org/10.1515/geo-2022-0669

Dilotsotlhe, N., & Duh, H. I. (2021). Drivers of middle-class consumers’ green appliance attitude and purchase behavior: a multi-theory application. Social Marketing Quarterly, 27(2), 150-171. https://doi.org/10.1177/15245004211013737

Dutta, B., Chen, C., & Peng, M. (2022). Inferring critical factors predicting consumers’ sustainable green purchase behavior from the perspective of developing nation. Trames. Journal of the Humanities and Social Sciences, 26(1), 75. https://doi.org/10.3176/tr.2022.1.05

Firdaus, F. (2023). Green product purchase decision: the role of environmental consciousness and willingness to pay. Jurnal Aplikasi Manajemen, 21(4), 1045-1060. http://dx.doi.org/10.21776/ub.jam.2023.021.04.14

Genuchten, E. van. (2023). Psychological Aspects. https://doi.org/10.1007/978-3-031-34479-4_19

Goyal, N., & Jerold, F. (2023). Biocosmetics: Technological advances and future outlook. Environmental Science and Pollution Research, 30, 25148–25169. https://doi.org/10.1007/s11356-021-17567-3

Grand View Research. (2025). Beauty & personal care products market size, share & trends analysis report. Retrieved November 25, 2024, from https://www.grandviewresearch.com/industry-analysis/beauty-personal-care-products-market

Gupta, K. B. & Bhardwaj, A. (2024). Exploring the role of spirituality and environmental concern on millet purchase intention. Metamorphosis: A Journal of Management Research, 23(2), 158-172. https://doi.org/10.1177/09726225241298432

Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021-1042. https://doi.org/10.1080/09669582.2021.1903019

Huang, Y. and Chiu, W. (2024). Let's run green! impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events. International Journal of Sports Marketing and Sponsorship, 25(3), 541-559. https://doi.org/10.1108/ijsms-12-2023-0250

Hudayah, S., Ramadhani, M. A., Sary, K. A., Raharjo, S., & Yudaruddin, R. (2023). Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern. Environmental Economics. https://doi.org/10.21511/ee.14(2).2023.07

Ibiapina, I., Cunha, M., Paiva, M., & Romero, C. (2020). Consumer myopia: a cross-cultural study about the attitude and sustainable behaviour of university students. Revista De Administração Da Ufsm, 13(5), 959-976. https://doi.org/10.5902/1983465937665

Jaiswal, D., Singh, B., Kant, R., & Biswas, A. (2021). Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in indian consumer market. Society and Business Review, 17(1), 45-65. https://doi.org/10.1108/sbr-05-2021-0081

Jaya, F. A., Arief, M., & Suwitho, S. (2024). Decoding viewer behavior: a multi-faceted exploration of marketing mix, brand equity, e-wom, and perceived value in indonesia's film market. International Journal of Research in Business and Social Science 13(1), 99-107. https://doi.org/10.20525/ijrbs.v13i1.3183

Johnstone, M.-L., & Tan, L. P. (2015). Exploring the Gap Between Consumers’ Green Rhetoric and Purchasing Behaviour. Journal of Business Ethics. https://doi.org/10.1007/S10551-014-2316-3

Kamalanon, P., Chen, J., & Le, T. (2022). “Why do we buy green products?” an extended theory of the planned behavior model for green product purchase behavior. Sustainability, 14(2), 689. https://doi.org/10.3390/su14020689

Karimi, S., Liobikienė, G., Saadi, H., & Sepahvand, F. (2021). The influence of media usage on iranian students’ pro-environmental behaviours: An application of the extended theory of planned behaviour. Sustainability, 13(15), 8299.

Kaur, R., Yadav, S., & Mishra, S. (2024). What triggers people to buy green products?: empirical evidence from an emerging market. Business Strategy &Amp; Development, 7(3). https://doi.org/10.1002/bsd2.70001

Kautish, P., Thaichon, P., & Soni, P. (2023). Environmental values and sustainability: mediating role of nature connectedness, and love for nature toward vegan food consumption. Journal of Consumer Behaviour, 23(3), 1130-1145. https://doi.org/10.1002/cb.2267

Kennedy, F. B. & Adhikari, A. (2022). Antecedents affecting consumers’ green purchase intention towards green products. American Journal of Interdisciplinary Research and Innovation, 1(3), 47-52. https://doi.org/10.54536/ajiri.v1i3.1044

Khadka, B. B. & Malviya, A. K. (2024). Tourists' intentions towards eco-friendly destinations and their significance in sustainable tourism development. Journal of Nepalese Management and Research, 6(1), 93-107. https://doi.org/10.3126/jnmr.v6i1.72085

Kim, H. S., Jung, H. J., & Lee, Y. (2021). Consumers’ value and risk perceptions of circular fashion: comparison between secondhand, upcycled, and recycled clothing. Sustainability, 13(3). https://doi.org/10.3390/su13031208

Kim, N., & Lee, K. (2023). Environmental consciousness, purchase intention, and actual purchase behavior of eco-friendly products: the moderating impact of situational context. International Journal of Environmental Research and Public Health, 20(7). https://doi.org/10.3390/ijerph20075312

Kowalik, I., Leyge, M., & Sikora, T. (2024). Green marketing and greenwashing in Poland and France, a comparison of consumer reactions. International Journal of Contemporary Management, 60(1), 60-74. https://doi.org/10.2478/ijcm-2024-0002

Kristia, K. (2023). Perceived greenwash and green trust of Danone-aqua as b corporation certified company in Indonesia. Jurnal Manajemen Universitas Bung Hatta, 18(1), 65-75. https://doi.org/10.37301/jmubh.v18i1.22070

Kumar, R. (2024). To save the environment is my moral duty: investigating young consumer’s green purchase behaviour with moderated mediation approach. Social Responsibility Journal, 20(8), 1508-1534. https://doi.org/10.1108/srj-02-2023-0066

Kumar, J., Rani, V., Rani, G., & Rani, M. (2024). Does individuals' age matter? a comparative study of generation x and generation y on green housing purchase intention. Property Management, 42(4), 507-522. https://doi.org/10.1108/pm-08-2023-0081

Lavuri, R., Parida, R., & Singh, S. (2023). Unveiling ways to examine the purchase intension of green products in emerging markets. Benchmarking: An International Journal, 31(5), 1385-1401. https://doi.org/10.1108/bij-06-2022-0379

Leclercq-Machado, L., Álvarez-Risco, A., Gómez-Prado, R., Cuya-Velásquez, B. B., Esquerre-Botton, S., Morales-Ríos, F., & Yáñez, J. A. (2022). Sustainable fashion and consumption patterns in Peru: an environmental-attitude-intention-behavior analysis. Sustainability, 14(16), 9965. https://doi.org/10.3390/su14169965

Li, J. X., Liu, D., & Liu, L. (2013). The Effect of Environmental Awareness on Consumers’ Green Purchasing: Mediating Role of Green Perceived Value. https://doi.org/10.1007/978-3-642-37270-4_72

Li, J., Liu, D., & Liu, L. (2024). The effect of environmental concern and green perceived value on green purchase intentions: The mediating role of attitude toward green products. Scientific Papers of the University of Pardubice, 32(1), 1920. https://doi.org/10.46585/sp32011920

Lopulalan, D. L., & Rolobessy, M. J. (2024). Ecological Literacy In The Era Of Digitalization. Teumulong: Journal of Community Service, 2(1), 32-42.

Luckho, T., Gaya, Y. K., Veerapen, L., & Saulick, P. (2024). Green Consumer Behaviour in Global Markets. Symphonya, 1, 52–83. https://doi.org/10.4468/2024.1.05luckho.saulick.gaya.veerapen

Mahmud, L., Noor, A. N. M., & Khalid, S. A. (2023). Factors affecting environmental organizational citizenship behavior. Social and Management Research Journal, 20(1), 1-20. https://doi.org/10.24191/smrj.v20i1.21856

Margono, A. S., Perwitasari, N. S., Nathaniel, M. A., Silalahi, N. I., & Istijanto, I. (2022). The effects of perceived risks and perceived values on online purchase intention: evidence from young consumers in Indonesia. Jurnal Ekonomi Kuantitatif Terapan, 241. https://doi.org/10.24843/jekt.2022.v15.i02.p06

Minocha, S., Singh, A., & Banerji, R. (2024). Buying behavior of Indian females toward natural personal care products: the moderating role of buying frequency. Jindal Management Journal, 14(1), 116-134. https://doi.org/10.1177/22786821241256196

Mitariani, N. W. E., Gama, A. W. S., & Widnyani, N. M. (2024). Impact of Environmental Concern on Green Purchase Intention: The Role of Green Brand Knowledge. Prosiding Seminar Nasional Forum Manajemen Indonesia, 2, 39–51. https://doi.org/10.47747/snfmi.v2i1.2009

Moshood, T. D., Nawanir, G., Mahmud, F., Ahmad, M. H., Mohamad, F., & Abdul Ghani, A. (2022). The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers. Journal of Social Marketing, 13(1), 121-148. https://doi.org/10.1108/jsocm-05-2022-0097

Mudiyanselage, C. S. S. S., Farouk, M. M., Realini, C., Kantono, K., & Hamid, N. (2025). Determinants of purchase intention for meat-based chilled ready meals in New Zealand: a consumer behaviour perspective. Foods, 14(6). https://doi.org/10.3390/foods14061038

Munir, A., Rehmat, M., & Nisar, A. (2023). Impact of perceived consumer effectiveness on green buying: a moderated mediation model. Sukkur IBA Journal of Management and Business, 10(1), 121-151. https://doi.org/10.30537/sijmb.v10i1.1234

Naz, F., Oláh, J., Vasile, D., & Magda, R. (2020). Green Purchase Behaviour of University Students in Hungary: An Empirical Study. Sustainability, 12(23). https://doi.org/10.3390/su122310077

Ngo, Q., Nguyen, T., & Phan, T. N. (2025). Exploring green purchasing intentions and behaviours among vietnamese generation z: a perspective from the theory of planned behaviour. PLOS One, 20(5). https://doi.org/10.1371/journal.pone.0323879

Nguyen, T. N., Lobo, A., & Greenland, S. (2020). The influence of cultural values on green purchase behaviour. Marketing Intelligence & Planning, 38(5), 523–537. https://doi.org/10.1108/MIP-08-2019-0419

Nittala, R. & Moturu, V. R. (2021). Role of pro-environmental post-purchase behaviour in green consumer behaviour. Vilakshan - XIMB Journal of Management, 20(1), 82-97. https://doi.org/10.1108/xjm-03-2021-0074

Novela, S., Synfah, M., & Lee, T. (2025). The role of environmental attitude as a mediating variable on green purchasing behavior of the young generation and the implication for SMEs to increase their environmental awareness. IOP Conference Series: Earth and Environmental Science, 1441(1). https://doi.org/10.1088/1755-1315/1441/1/012030

Nuraeni, P., & Harsoyo, T. D. (2024). The Influence of Environmental Awareness, Consumption Values, and Price Perception on the Purchase Intention of Avoskin Green Skincare. https://doi.org/10.55927/eajmr.v3i7.9922

Pai, F., Shih, Y., Chuang, Y., & Yeh, T. (2023). Supporting environment sustainability: purchasing intentions relating to battery electric vehicles in Taiwan. Sustainability, 15(24). https://doi.org/10.3390/su152416786

Panno, A., Theodorou, A., Carrus, G., Imperatori, C., Spano, G., & Sanesi, G. (2020). Nature reappraisers, benefits for the environment: a model linking cognitive reappraisal, the “being away” dimension of restorativeness and eco-friendly behaviour. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.01986

Parker, H., Bhatti, W. A., Chwiałkowska, A., & Marais, T. (2022). Factors influencing green purchases: an emerging market perspective. Sustainable Development, 31(2), 865-876. https://doi.org/10.1002/sd.2426

Patwary, A. K., Rasoolimanesh, S. M., Rabiul, M. K., Aziz, R. C., & Hanafiah‬, M. H. (2022). Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudes. International Journal of Contemporary Hospitality Management, 34(12), 4653-4673. https://doi.org/10.1108/ijchm-01-2022-0039

Pilelienė, L., & Tamulienė, V. (2021). Consumer attitudes and behavior towards organic products: evidence from the Lithuanian market. Journal of Entrepreneurship, Management and Innovation, 17(1), 269-299. https://doi.org/10.7341/20211719

Purboyo, P., & Firdaus, M. R. (2024). Exploring green consumerism: the impact of environmental knowledge, social influence, and attitudes on millennials' purchase intentions. RSF Conference Series: Business, Management and Social Sciences, 4(2), 29-38. https://doi.org/10.31098/bmss.v4i2.895

Putri, K. M. T. (2024). Pengaruh Green Product Knowledge Dan Enviromental Concrens Pada Pengguna Green Product Skincare. Costing, 7(4), 9350–9357. https://doi.org/10.31539/costing.v7i4.8970

Putri, N., Wahyuni, N., & Yasa, P. (2021). The effect of attitude in mediating environmental knowledge towards the purchase intention of green cosmetic product. Jurnal Ekonomi Dan Bisnis Jagaditha, 8(2), 202-208. https://doi.org/10.22225/jj.8.2.2021.202-208

Rahmi, S., Ilyas, G. B., Tamsah, H., & Munir, A. (2022). Perceived risk and its role in the influence of brand awareness on purchase intention: Study of Shopee users. Jurnal Siasat Bisnis, 26(1), 97-109. https://doi.org/10.20885/jsb.vol26.iss1.art7

Rašić, J., Crnković, B., & Ham, M. (2024). The influence of personal motives and personal norm on purchasing sustainable products. Zbornik Radova Ekonomskog Fakulteta U Rijeci, 42(1), 167-196. https://doi.org/10.18045/zbefri.2024.1.167

Riptiono, S. (2022). The effects of consumption value, environmental concerns, and consumer attitudes towards consumer purchase intentions of electric cars. Jurnal Aplikasi Bisnis Dan Manajemen. https://doi.org/10.17358/jabm.8.1.23

Roy, P., & Datta, D. (2022). Theory and models of consumer buying behaviour: A descriptive study. SSRN Electronic Journal, XI, 206–217. https://doi.org/10.2139/ssrn.4205489

Royani, I., & Imaningsih, E. S. (2024). Determinants of green purchase intentions for eco-friendly skincare products. Journal of Applied Business, Taxation and Economics Research, 4(2), 267-287. https://doi.org/10.54408/jabter.v4i2.367

Rusyani, E., Lavuri, R., & Gunardi, A. (2021). Purchasing eco-sustainable products: interrelationship between environmental knowledge, environmental concern, green attitude, and perceived behavior. Sustainability, 13(9), 4601. https://doi.org/10.3390/su13094601

Scheller, F., Morrissey, K., Neuhoff, K., & Keles, D. (2024). Green or greedy: the relationship between perceived benefits and homeowners’ intention to adopt residential low-carbon technologies. Energy Research & Social Science, 108. Retrieved from https://doi.org/10.1016/j.erss.2023.103388

Sharma, K., Aswal, C., & Paul, J. (2022). Factors affecting green purchase behavior: a systematic literature review. Business Strategy and the Environment, 32(4), 2078-2092. https://doi.org/10.1002/bse.3237

Si, W., Jiang, C., & Meng, L. (2022). The relationship between environmental awareness, habitat quality, and community residents’ pro-environmental behaviour—mediated effects model analysis based on social capital. International Journal of Environmental Research and Public Health, 19(20). https://doi.org/10.3390/ijerph192013253

Silintowe, Y. B. R. and Sukresna, I. M. (2023). The inhibiting factors of green product purchasing behavior: green knowledge as a moderating effect. Business: Theory and Practice, 24(2), 392-404. https://doi.org/10.3846/btp.2023.17877

Stojanova, S., Zečević, M., & Culiberg, B. (2021). From words to deeds: how do knowledge, effectiveness, and personal relevance link environmental concern and buying behaviour?. Journal of Nonprofit & Public Sector Marketing, 35(4), 329-353. https://doi.org/10.1080/10495142.2021.1953671

Sun, Y., & Shi, B. (2022). Impact of greenwashing perception on consumers’ green purchasing intentions: a moderated mediation model. Sustainability, 14(19), 12119. https://doi.org/10.3390/su141912119

Suo, L., Lu, R. C., & Lin, G. D. (2020). Analysis of factors influencing consumers’ purchase intention based on perceived value in e-commerce clothing pre-sale model. Journal of Fiber Bioengineering and Informatics, 13(1), 23-36. https://doi.org/10.3993/jfbim00333

Szaban, M. (2023). Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. a literature review. Argumenta Oeconomica, 2023(2), 233-262. https://doi.org/10.15611/aoe.2023.2.12

Szaban, M., Szymkowiak, A., & Caniëls, M. C. J. (2023). Unravelling green personal care: Exploring the shift in consumer values and stages of change toward green consumption. Global Business and Organizational Excellence. https://doi.org/10.1002/joe.22244

Szilagyi, A., Cioca, L., Bacali, L., Lakatos, E. S., & Bîrgovan, A. L. (2022). Consumers in the circular economy: a path analysis of the underlying factors of purchasing behaviour. International Journal of Environmental Research and Public Health, 19(18), 11333. https://doi.org/10.3390/ijerph191811333

Teixeira, S., Barbosa, B., Cunha, H., & Oliveira, Z. (2021). Exploring the antecedents of organic food purchase intention: an extension of the theory of planned behavior. Sustainability, 14(1), 242. https://doi.org/10.3390/su14010242

Ul Jannah, A. N. S., Utomo, P., & Kurniasari, F. (2024). The Influence of Environmental Consciousness, Environmental Concern, Perceived Value, Perceived Risk on Purchase Intention Through Product Trust Mediation: Study of the Recycled Product Industry in Banten Province. Journal Research of Social Science, Economics, and Management, 4(1), 12–31. https://doi.org/10.59141/jrssem.v4i1.688

Vania, C., & Ruslim, T. S. (2023). The effect of environmental concern, attitude, green brand knowledge, green perceived value on green purchase behavior with green purchase intention as a mediating variable on green beauty products. Jurnal Ilmiah Manajemen Dan Bisnis, 9(3), 325. https://doi.org/10.22441/jimb.v9i3.18126

Visser, R., & Dlamini, S. (2021). Green purchasing behaviour towards compostable coffee pods. Sustainability, 13(12), 6558. https://doi.org/10.3390/su13126558

Vu, D. M., Ha, N. T., Ngo, T. V. N., Phạm, T. H., & Duong, C. D. (2021). Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior. Social Responsibility Journal, 18(8), 1627-1645. https://doi.org/10.1108/srj-06-2021-0220

Wang, B. and Li, Y. (2022). Consumers’ intention to bring a reusable bag for shopping in China: extending the theory of planned behaviour. International Journal of Environmental Research and Public Health, 19(6), 3638. https://doi.org/10.3390/ijerph19063638

Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behaviour: a literature review and guiding framework. Sustainability, 13(11), 6219. https://doi.org/10.3390/su13116219

Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: a literature review and guiding framework. Sustainability, 13(11). https://doi.org/10.3390/su13116219

Witek, L. (2019). Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases. Visegrad Journal on Bioeconomy and Sustainable Development. https://doi.org/10.2478/VJBSD-2019-0006

Yahya, A., Nuryakin, N., & Handayani, S. D. (2024). The effect of brand awareness and brand image on customer purchase decisions and customer advocacy behavior: a study on consumers of Kapal Api coffee brand. International Journal of Social Science and Human Research, 7(3). https://doi.org/10.47191/ijsshr/v7-i03-77

Yılmaz, B. (2023). Factors influencing consumers’ behaviour towards purchasing organic foods: a theoretical model. Sustainability, 15(20), 14895. https://doi.org/10.3390/su152014895

Yingngam, B. (2024). Consumer Trends and Market Analysis in Natural Cosmeceuticals. Advances in Chemical and Materials Engineering Book Series. https://doi.org/10.4018/979-8-3693-5473-5.ch017

Yoo, S., Kumagai, J., Kawabata, Y., Keeley, A. R., & Managi, S. (2024). Buy and/or Pay Disparity: Evidence from Fully Autonomous Vehicles. Applied Sciences, 14(1), 410. https://doi.org/10.3390/app14010410

Zabiulla, M., & Kadali, B. R. (2022). Travellers’ perception about vehicular emissions and its impact on pedestrian travel behaviour. Transport and Telecommunication Journal, 23(3), 227-240. https://doi.org/10.2478/ttj-2022-0019

Zameer, H., & Yasmeen, H. (2022). Green innovation and environmental awareness driven green purchase intentions. Marketing Intelligence & Planning, 40(5), 624-638. https://doi.org/10.1108/mip-12-2021-0457

Zemafi O. D., & Haryono T. (2024). Analysis of the influence of green marketing stimulus factors on purchase decisions of Starbucks Indonesia products with the SOR model (stimulus organism response): The mediating effect of perceived value. Nanotechnology Perceptions, 20(6). https://doi.org/10.62441/nano-ntp.v20i6.52

Zheng, M., Zheng, Q., Chen, J., & Tang, D. (2023). Are non-competitors greener? the effect of consumer awareness differences on green food consumption. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1276261

Zhuang, W., Luo, X., & Riaz, M. (2021). On the factors influencing green purchase intention: a meta-analysis approach. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.644020




DOI: http://dx.doi.org/10.46827/ejmms.v10i2.2029

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Kumaran Kanapathipillai, Adlinna Binti Dolhan, Mohd Nawawi Bin Ibrahim, Siti Nursyafiqah Binti Samsudin

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2026. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.