THE IMPACT OF GREEN TRANSFORMATIONAL LEADERSHIP ON GREEN CREATIVITY IN THE TOURISM INDUSTRY IN HO CHI MINH CITY: THE MEDIATING ROLE OF GREEN THINKING
Abstract
Objective: This study examines the impact of green transformational leadership on green creativity in the tourism industry in Ho Chi Minh City, with a focus on the mediating role of green thinking. Theoretical Framework: The study applies Social Learning Theory (Bandura, 1977) and Componential Theory of Creativity (Amabile, 2011) to explain how green transformational leadership shapes employee’s cognitive orientation and creative behavior. Method: The study applies Covariance-Based Structural Equation Modeling (CB-SEM) to test the proposed model using data collected from 218 managers through purposive sampling based on clearly defined selection criteria. Results and Discussion: The results show that green transformational leadership positively affects green thinking and green creativity. In addition, green thinking positively influences green creativity and acts as a mediating variable. Research Implications: The study contributes by clarifying the cognitive mechanism linking leadership and creativity in the tourism context and provides practical implications for improving sustainable innovation in tourism enterprises in Ho Chi Minh City. Originality/Value: This study provides empirical evidence on the mediating role of green thinking - as a cognitive mechanism - between green transformational.
JEL: M12 – Personnel Management; M14 – Corporate Culture; Social Responsibility; Sustainability; O31 – Innovation and Invention: Processes and Incentives; Q56 – Environment and Development; Sustainability; Z32 – Tourism and Development
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DOI: http://dx.doi.org/10.46827/ejefr.v10i4.2252
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