THE ELIF SHAFAK MANIA IN THE GLOBAL LITERARY MARKET: THE FORTY RULES OF LOVE

Hind Essafir

Abstract


This article proposes a rereading of Shafak’s fiction in the light of the debates surrounding World Literature and the global novel. It takes stock of the findings of World Literature critics to envisage Shafak’s texts as market commodities, cognizant of the dilemmas and stakes involved when writing for a global audience. The paper further examines The Forty Rules of Love, and probes to what extent it is constructed as a consumable narrative/text designed for a Western cosmopolitan readership, while showcasing the way it flirts with global tastes to comply with the imperatives of the mainstream literary market.

 

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Keywords


World Literature; Elif Shafak; market commodity; global audience; The Forty Rules of Love

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References


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DOI: http://dx.doi.org/10.46827/ejls.v6i1.625

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