Pi Xiao Ming, S. M. Ferdous Azam, Foong Chee Haur, Ali Khatibi


The purpose of this study is to determine the factors for china undergraduate to study in Malaysia higher learning institutions, whereby understanding the factors which influence the student’s decision to study in Malaysia is very much needed. “Push-Pull” theory has been widely applied in the field of education, including the phenomenon of studying abroad. The push-pull factor theory has become a widely accepted analytical framework to explain the reasons for international students’ mobility. The target population of this study is all the third-year high school students, who are in the urban area of four third-tier cities in Jiangxi province of China. In this study, the unlimited probability sampling design or simple random sampling is utilized finally. This research has contributed to the theoretical implications. Notably, this study improves the current written literature on influential factors towards intention of student enrolment in HEI. The factors being examined are student belief, social influence and brand equity. Moreover, the finding indicates that all the independent variables have a significant relationship towards foreign student enrolment. Therefore, the finding from this study can help researchers to have a clear insight and greater understanding of foreign students’ enrolment of HEI in Malaysia in future by referring this research.


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