DIE WIRKUNG EINES INTEGRIERTEN BILDUNGSWORKSHOPS DES FREMDSPRACHENUNTERRICHTES, DIE ZUR ENTWICKLUNG DER DIGITALEN KOMPETENZEN UND DER ERSCHAFFUNG VON WETTBEWERBSVORTEILEN DES TOURISMUS GELTEN KÖNNEN (FALLBEISPIEL-EINE STUDIE) / THE IMPACT OF AN INTEGRATED EDUCATIONAL WORKSHOP OF FOREIGN LANGUAGE TEACHING THAT CAN BE APPLIED TO DEVELOP DIGITAL SKILLS AND CREATE COMPETITIVE ADVANTAGES OF TOURISM (CASE STUDY-ONE STUDY)

Mirela Müller, Maroje Višić

Abstract


Die Entwicklung von Technologie und Innovation hat einen starken Einfluss auf den Tourismus. Informations und Kommunikationstechnologie wird zur Steigerung der touristischen Einnahmen eingesetzt und dient somit als Kommunikationsmittel zwischen Beherbergungsbetrieben und Gästen. Anbieter von Privatunterkünften nutzen es, um ihre eigenen Ferienwohnungen zu reklamieren. Die Frage ist, ob Anbieter von Privatunterkünften über ausreichende digitale Kompetenzen und Fremdsprachenkenntnisse verfügen, die es ihnen erleichtern würden, ihre Einheiten zu promovieren und mit potenziellen Gästen zu kommunizieren. Digitale Kompetenz und Fremdsprachenworkshops können helfen, digitale und sprachliche Kompetenzen zu erhöhen. Die Untersuchung wurde von Februar 2019 bis April 2019 in der Gemeinde Okrug Gornji auf der Insel Čiovo durchgeführt. An der Umfrage nahmen N=278 private Anbieter von Unterkünften teil. Ziel der Untersuchung war es zu zeigen, dass die von der Gemeinde organisierte Ausbildung von privaten Unterkunftsanbietern in Fremdsprachen und digitaler Kompetenz zur Steigerung der Touristeneinnahmen beigetragen hat. Die Ergebnisse zeigen, dass es notwendig ist, weiter in die Bildung privater Wohnungsanbieter (insbesondere älterer Menschen) zu investieren. Die Befragten gaben an, dass diese Art der Bildung es ihnen erleichtert, geeignete Medien für die Promotion ihrer Unterkunft zu finden um die Nachaltigkeit des Tourismus zu unterstützen.

 

The development of technology and innovation has a strong impact on tourism. Information and communication technology is used to increase the tourist revenue and thus it is used as the means of communication between accommodation providers and guests.  Private accommodation providers use it to promote their own tourist apartments The question is whether private accommodation providers have a sufficient level of digital literacy and knowledge of a foreign language that would make it easier for them to promote their units and communicate with potential guests. Digital literacy and foreign language workshops can help in raising digital and language competencies. The research was conducted in the Municipality of Okrug Gornji on the island of Čiovo from February 2019 to April 2019. N=278 private accommodation providers participated in the survey. The aim of the research is to show that education of private accommodation providers in foreign language and digital literacy organized by the municipality contributed to the increase of tourist revenue. The results indicate that it is necessary to continue investing in the education of private accommodation providers (especially the elderly). Respondents stated that this type of education makes it easier for them to find suitable media for advertising their accommodation and increases occupancy rates.

 

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Keywords


Zeitgenössische Medien, Werbung, Bildungsprogramme, digitale Kompetenz, Tourismuskapital / contemporary media, advertising, education program, digital literacy, tourism capital

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DOI: http://dx.doi.org/10.46827/ejsss.v7i5.1285

Copyright (c) 2022 Mirela Müller, Maroje Višić

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