EFFECTS OF YOUTH ENTERPRISE DEVELOPMENT FUND ON THE PROMOTION OF YOUTH OWNED BUSINESS ENTERPRISES IN NAKURU EAST SUB-COUNTY, KENYA

Wachira Christine Njeri, Kennedy Mutundu

Abstract


The purpose of the study was to assess the effect of the YEDF on the promotion of youth owned business enterprises in Kenya focusing on youth groups in Nakuru East sub-county, Nakuru County, Kenya. The specific objectives of the study included an analysis of the effect of financial services offered by YEDF on the promotion of youth owned business enterprises in Nakuru East County, an assessment of the effect of f capacity building offered by YEDF on the promotion of youth owned business enterprises in Nakuru East County, and an assessment of the effect of the marketing and linkages services provided by the YEDF on the promotion of youth owned business enterprises in Nakuru East County. The study adopted a descriptive survey research design, with a target population of 240 registered youth groups hence a sample size of 71 youth groups generated from the Nassiuma’s Sample Size Formula for larger population. The study adopted the mixed sampling methods (stratified random sampling (for the youth group’s respondents) and purposive sampling technique was used for the interview guide. The study results revealed that the independent variables (Marketing and linkages, capacity building, and financial support) had a huge influence on the variation of the growth of the youth owned enterprises. The study concluded that marketing and linkages services of YEDF had a statistically significant influence on the growth of the youth owned enterprises. The study concluded that the capacity building of YEDF had a statistically significant influence on the growth of the youth owned enterprises. The study concluded that the financial support given by YEDF had a statistically significant influence on the growth of the youth owned enterprises. That in respect to the marketing and linkages services, the YEDF should place greater emphasis on the YEDF created trade fairs impact on the marketing of the products for youth enterprises and YEDF created trade fairs impact on the networking with suppliers.

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Keywords


financial services, capacity building, marketing and linkages, youth owned business enterprises

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DOI: http://dx.doi.org/10.46827/ejsss.v6i4.1070

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