Mahbob, Nur Nadiah, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

• Vol 6, No 4 (2021) - Articles
  THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE TOUR AND TRAVEL COMPANIES IN MALAYSIA DURING COV-19 PANDEMIC: PARALLEL MEDIATION OF SOCIAL MEDIA AND RELATIONSHIP QUALITY
  Abstract  PDF
• Vol 7, No 3 (2022) - Articles
  THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA
  Abstract  PDF
• Vol 8, No 1 (2023) - Articles
  FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS
  Abstract  PDF

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