THE INFLUENCE OF PRODUCT KNOWLEDGE ON ATTITUDE AND INTEREST IN BUYING HALAL PRODUCTS

M. Yasir Nasution, Azhari Akmal Tarigan, Nur’ain Harahap

Abstract


One custom of protection in consuming halal products is the inclusion of halal labels in packaging products sold, so that the consumer can distinguish undoubtedly on the state of the product to be consumed. This study used quantitative research using SEM PLS data management. The results showed that the knowledge of halal products is attributable to knowing the benefits of halal products with non-halal products, making the distinction of halal products characteristics, recognizing the taste of halal products, identifying the process of halal products and being aware of halal products for it is harmless in consumption. Product knowledge has a positive and significant effect on attitudes and purchase intentions of halal products. This product knowledge is integrated with the attitude indicators of halal products, namely (1) consumers prioritize their religion by trusting and consuming halal products, (2) protecting their souls and minds, that is by promoting health, (3) protecting their offspring by believing that consuming halal products will be good for their family (4) being certain of the conviction in halal products which will be good for themselves (5) believing that consumption of halal products is more satisfying. Moreover, the intention of buying the halal products are (1) motivated for family needs, (2) for a healthier life, (3 ) the existence of label on halal products packages (4) religious orders and (5) the application of Islamic morals. All of these indicators affect their product knowledge. Attitudes and purchase intentions of halal products in Medan City have shown attitudes that are in accordance with the foundations of Islamic values and in accordance with Maqashid al-Shari'ah, ie not to consume products that are contrary to the preservation of religion, life, reason, descent, and property.

 

JEL: M11; L10; L66

 

Article visualizations:

Hit counter


Keywords


product knowledge, attitude, purchase intention, halal product

Full Text:

PDF

References


Aiken, L. R. (1997). Psycologycal Testing and Asseutent, Ninth Edition. United States of Amerika: Allyn & Bacon. Inc.

Ajzen, I. (1991). The Theory of Planned Behaviour. Organizational Behaviour and Human Decision, 179-211.

Ajzen, I. F. (1975). Attitude, Attention and Behavior, An Introduction to Theory and Research. Addison Wesley Publishing Company, 155.

Ghozali I. (2012). Aplikasi Analisis Multivariate dengan program IBM SPSS .20. Semarang: Badan Penerbit. Universitas Diponegoro.

Kotler & Keller (2016) Marketing Management(Global Edition) 15th Edition.

LaPiere, R. (1984). Attitude vs Actions. Social Forces, 230-239.

Limam dan Muhamad Abduh, (2014). The Role of Awareness in Islamic Bank Patronizing Behavior of Mauritanian: An Application of TRA, Journal of Islamic Finance, Vol. 3 No. 2, hal. 030 – 038. IIUM Institute of Islamic Banking and Finance ISSN 2289-2117 (O) / 2289-2109 (P ) hal.31-38.

Mowen J. M. dan Minor (2002). Perilaku Konsumen, Edisi Konsumen, Jilid I. Jakarta: Penerbit Erlangga.

Miller, K. (2005). Communications Theories: Perspectives, Processes, And Contexts. New York. McGraw-Hill,

Natsoulas, T. (1999). The Concepts of Consciousness: Journal for the Theory for Social Behavior, 59-87.

Ni Putu Ratih Astarini Dewi, I. G. (2016). Pengaruh Sikap, Norma Subjektif Terhadap Niat Beli Ulang Produk Fashion Via Online Di Kota Denpasar. E-Jurnal Manajemen Unud, Vol. 5(2), 2637-2664.

Nitisusastro, M. (2012). Perilaku Konsumen dalam Prespektif Kewirausahaan. Bandung: Alfabeta.

Peter & Olson, J. C. (2002). Perilaku Konsumen dan Strategi Pemasaran. Jakarta: Erlangga.

Rao, A. R. & Siben, W. A. (1992). The Effect of pror knowledge on price acceptability and the type of information examined. Journal of Consumer Research, Vol. 19 No. 2, , pp. 256-70.

Sarwono, Jonathan dan Narimawati (2015). Membuat skripsi, Tesis dan Disertasi dengan Partial Least Square SEM (PLS-SEM). Yogyakarta: Penerbit Andi.

Setiadi (2008). Perilaku Konsume : Konsep dan Implikasi Strategi dan Penelitian Pemasaran Jakarta. Graha Ilmu

Sukiati, (2013). Konsep Halal Dan Haram Dalam Al-Qur’an (Suatu Kajian Hukum Islam tentang Konsumsi dengan Pendekatan Tafsir), Disertasi.

Suwarman, Ujang (2002). Perilaku Konsumen (Teori dan Penerapannya dalam Pemasaran) Bogor. Ghalia Indonesia.

Yuswohady dkk, (2014). Marketing to the Middle class Moslem, Jakarta: Gramedia Pustaka Utama.

UU No. 8 Tahun (1999). Tentang Perlindungan Konsumen.

UU No. 33 Tahun (2014). Tentang Jaminan Halal.




DOI: http://dx.doi.org/10.46827/ejmms.v5i3.876

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 M. Yasir Nasution, Azhari Akmal Tarigan, Nur’ain Harahap

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2015-2018. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.