ACCELERATING BRAND AWARENESS OF LAUNDROMAT DISTRIBUTOR ALLIANCE LAUNDRY SYSTEMS THAILAND THROUGH YOUTUBE: CONTENT MARKETING

Sukree Kirai

Abstract


This research article explores the utilization of YouTube content marketing strategies to enhance brand awareness in the laundromat industry, with a focus on Alliance Laundry System LLC in Thailand. The study investigates various content formats employed for online advertising, emphasizing the fusion of content marketing strategies with educational approaches. With a significant online presence and a growing user base in Thailand, YouTube serves as a crucial platform for brand promotion and customer engagement. The research examines 31 YouTube clips released by Alliance Laundry Systems LLC. over a year, analysing their content strategies, narrative structures, and message compositions. The results highlight the importance of storytelling in content marketing, as it engages consumers emotionally, fosters brand recognition, and encourages audience participation. The study underscores the significance of creating valuable content to captivate consumers and drive long-term brand success. The findings of this research provide a valuable framework for laundromat businesses and online marketers to devise effective content marketing strategies, particularly on YouTube. Storytelling emerges as a potent tool for enhancing brand visibility and customer engagement. This study contributes to our understanding of content marketing practices in the laundromat industry and offers insights for businesses looking to effectively communicate their brand messages to a digital audience.

 

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Keywords


Alliance Laundry Systems LLC, content marketing, laundromat, Thailand, YouTube

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References


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DOI: http://dx.doi.org/10.46827/ejmms.v10i1.1956

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