Hamza Kaya Beşler, Arif Yüce, Hakan Katirci


Women whose interest in sports and football increase day by day maintain their interest both as active and passive participants (Acosta and Kartepender, 2014). This interest has not been limited merely to watching sports. It has gone so far as women working professionally in the media (Performance Communications, 2016). Thus, it is believed that it will not be wrong to say that the male dominant structure in sports and the sports industry has begun to display differences with the professional participation of women in the sports media (reporter, presenter, author, editor etc.) The power of television is a fact that should be taken into consideration in the developing and changing world. Gender studies on sports media demonstrates that women sports are not taken seriously and does not get the respect it deserves in the media (Cooky, Mesner and Hextrum, 2013). Thus, the place of women in sports programmes and the perception this creates in Turkish society has become an important subject that should be studied. The aim of this study is to find out how female presenters in football programmes are perceived by viewers. For this purpose, the interview technique which is a qualitative research method has been used to get more detailed and in-depth data. The data from the interviews has been analyzed using the content analysis method and coded under appropriate themes. Research results are divided into two as positive and negative thoughts. The thoughts of the participants were evaluated in two categories as ‘the perception of women on screen and program content. The findings of the study show that the presence of women in football programmes is generally viewed positively. In addition, it can be said that women on football screen is perceived as ‘beneficial’, ‘necessary’ and ‘beautiful’.


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DOI: http://dx.doi.org/10.46827/ejpe.v0i0.1467


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