The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising and their intention to purchase the advertised products and services remain unclear. A wise understanding is essential to ensure the effective use of this medium in the future. This study analyzed the influence of purchase factors including the type of products and services, price and timing on the consumers' attitude towards mobile advertising. Further to that, this study also examined the relationship between the consumers' attitude towards mobile advertising and their purchase intention. The convenience sampling technique was applied to obtain responses from the mobile phone users throughout Malaysia. It resulted in 856 usable responses. The analysis of Structural Equation Modeling (SEM) confirmed that the proposed conceptual model fits well within the context of Malaysian consumers. The results of SEM demonstrated significant relationships between the proposed predictors and the attitude towards mobile advertising. The consumers' attitude towards mobile advertising also affects their intention to purchase products and services. The study reveals several implications for theory and practice relating to the future development of the mobile advertising industry in this country.

The purpose of this study is to examine the factors which influence of the consumer's Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informativeness, entertainment, credibility, economic value, interactivity, and materialism. The data has been obtained from 384 Honda users by using online questionnaires. Results of multiple regression analysis have revealed that all six factors influenced the attitude towards Honda web advertising. However, it has been revealed that the informativeness is a most important predictor of the ATWA. This study has shown that Elaboration Likelihood Model is interrelated with the determinants of consumer's attitudes towards Honda web advertisement and offered managerial implication. Abstrak Tujuan dari penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi sikap konsumen terhadap iklan web (ATWA). Mendeskripsikan kerangka konseptual dari Elaboration Likelihood Model (ELM), pengaruh enam variabel independen telah dianalisis dalam penelitian ini, termasuk keinformatifan, hiburan, kredibilitas, nilai ekonomi, interaktivitas, dan materialisme. Data telah diperoleh dari 384 pengguna Honda dengan menggunakan kuesioner online. Hasil analisis regresi berganda telah mengungkapkan bahwa keenam faktor tersebut mempengaruhi sikap terhadap iklan web Honda. Namun, telah terungkap bahwa keinformatifan merupakan prediktor terpenting dari ATWA. Penelitian ini menunjukkan bahwa Elaboration Likelihood Model (ELM) terkait dengan faktor penentu sikap konsumen terhadap iklan web Honda dan menawarkan implikasi manajerial.

ABSTRACT The digital age has already made significant changes to each of the elements of the promotion mix. Companies increasingly see the Internet as an important medium through which advertising messages can be directed towards consumers. In the 21st century, consumers have more control over advertising exposure with web advertising because they can select how much commercial content they wish to view.

The aim of this research is to inestigate about attitudes toward online advertising (ATOA) among Malays. Data were collected from Malays above eighteen years old with Internet usage experiences. Four belief factors that underline Malays consumers' attitudes toward online advertising were identified: informativeness, hedonism, credibility and good for economy. The findings from this research indicated that informativeness, hedonism and good for economy had significant impacts on ATOA among Malays. The research provides potentially useful insights and directions for marketers in order to optimize the results of their online advertising campaigns among Malays in Malaysia.

This dissertation researched impact of online advertising on daily users of mobile internet in Malaysia. Advertising using internet is a new platform for marketers to create awareness, increase brand loyalty and to identify the customers through their daily feedback. The aim of this paper is to examine the impact of online advertising on daily mobile internet users. Four features of online advertising are discussed and examined in the research, irritation, updating, respond, and personality of online advertisements to make the daily mobile users positive or negative thinkers and make them customers. This study involving a survey of 100 sample size. The dataset underwent a statistical analysis, i.e., structural equation modeling (SEM). Findings reveal that features of online advertising do generate positive influence on purchase intentions. Results further reveal that the Pictures feature generates the highest possibility of consumers’ purchase intentions. Marketers will find these r...

The purpose of this study is to determine the antecedents of consumers’ perception towards online advertising in Malaysia. This research has been developed a framework by reviewing the existing literatures available in the same field. Altogether 526 respondents have been selected as a final sample size. This research uses survey method in this study because my purpose of the study is to generalize the findings from the sample to population. The current study used Statistical Software Package for Social Sciences (SPSS) and AMOS Software Package to analyse the data. The results of this study provide evidence that increased consumer perception is associated with increased online advertising. There is a direct positive, significant relationship between consumer perception and online advertising of the respondents in the online advertising in Malaysia. It was also found that all sub dimensions of consumer perception positively and significantly affect to online advertising and its dimens...

the technology has been upgraded, the internet has become one of the best ways to advertise your product. Internet advertising is a route through which an Organisation can communicate about its product/service and it can expand its scope, client base and achieve higher benefits. It is a modern form of advertising to promote products/service. Internet advertising is a marketing strategy for the promotion of a product through which wecan grab and target the audience. Through internet advertising, a marketer can deliver & target the right message to the right person at the right place at the right time and the right cost. In this paper, we have thoroughly analysed the perception of two different groups from Ludhiana district towards internet advertising by using the various statistical technique.

Advertising has grown exponentially over the last 10 years. In general, advertising can be defined as the activity of a profession of producing information for promoting the sale of commercial products or services in so many ways, including the World Wide Web. For instance, advertising via the web has received much attention from people all over the world. Web advertising, in particular, has big implications to the global businesses because of wide accessibility strategies throughtout the world. Therefore, this study is carried out to identify the antecedents that influenced consumer’s attitudes towards Tourism in Malaysia web advertising that is widely available. Based on a review of the existing literature in a range of fields, this study proposes a conceptual model of the positive relationships between customer’s atitude with informativeness, entertainment, credibility, economic value, interactivity and materialism. The proposed conceptual model is developed based on the Elaborat...