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European Journal of Management and Marketing Studies ISSN: 2501 - 9988 ISSN-L: 2501 - 9988 Available on-line at: http://www.oapub.org/soc Volume 2 │ Issue 2 │ 2017 doi: 10.5281/zenodo.843537 COMMUNICATION COMPETENCE AND STAFF PERFORMANCE: EVIDENCE FROM MUNI UNIVERSITY, UGANDA Pacuto Ngos Solomon1i, Dan Ayebale2 Department of Computer and Information Science 1 Muni University, P.O. Box 725 Arua, Uganda PhD, Faculty of Business and Administration 2 Uganda Christian University, P. O. Box 33659 Kampala, Uganda Abstract: The purpose of the study was to examine the relationship between communication competences and staff performance in the unique context of Muni University. In the study, a descriptive cross-sectional survey design was used with a sample size of 109. Purposive, stratified and systematic sampling techniques were used to select respondents. Data was analyzed through frequencies and percentages, Spearman rank order correlation, coefficient of determination, and regression. There was a relationship between the dependent and independent variable. Keywords: communication, competences, performance 1. Introduction The study examined the relationship between communication competences and staff performance in Muni University. In this study, communication competences were conceived as the independent variable and performance was the dependent variable. 1.1 Historical background Over the past two to three decades, universities world over have faced major challenges in terms of their management and staff performance. These challenges have resulted in Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 122 Pacuto Ngos Solomon, Dan Ayebale COMMUNICATION COMPETENCE AND STAFF PERFORMANCE: EVIDENCE FROM MUNI UNIVERSITY, UGANDA significant transformations in the scope of their mission, governance, knowledge production and circulation, and relations with wider national, regional and global economies and societies (Barnett, 2009). These transformations are part of a wider paradigmatic transition facing all societies and universities, around the world (Santos, 2010: 1). Whilst at present what might be the enduring features of this transition are unknown, some of its constituent elements, and management politics, are visible, and are cause for major concern. In Africa, in essence these management politics are changing what it means to talk about the university, critical knowledge production and performance in general. An underlying thread in all of these challenges is the dominance of management theories and performance of university staff. Today, academics and University staff, their Universities, cities, regions and nations, are measured, compared, rated, ranked, rejected, targeted for treatment, remeasured in an intense process of staff performance, scrutiny and identity making. In other words, the competitive comparative advantage has been to think in imaginative ways as to how to become a world class education hub by buying in world class brands, world class academics and competent staff. For downloading the full article, please access the following link: http://oapub.org/soc/index.php/EJMMS/article/view/171 European Journal of Management and Marketing Studies - Volume 2 │ Issue 2 │ 2017 123