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European Journal of Education Studies ISSN: 2501 - 1111 ISSN-L: 2501 - 1111 Available on-line at: www.oapub.org/edu Volume 3 │ Issue 9 │ 2017 doi: 10.5281/zenodo.885544 THE EFFECT OF PERCEPTUAL LEARNING STYLES ON THE ACADEMIC ACHIEVEMENT OF STUDENTS IN DEBRE MARKOS PREPARATORY AND HIGHER EDUCATION SCHOOL, ETHIOPIA Shimelis Aniley Tizazu1i, Demeke Wolie Ambaye2 Department of Psychology, 1 Debre Markos University, Ethiopia PhD, Department of Psychology, 2 Debre Markos University, Ethiopia Abstract: The purpose of this study was to investigate if there are significant relationships and gender differences among perceptual learning styles preferences, and academic achievement of students. The target population was 1884 in Debre Markos preparatory school in 2005. A sample size of 210 participants was selected using stratified and simple random sampling technique from the population based on the roster of record office. A self-report questionnaire was used to collect data on perceptual learning styles preferences while current semester examination scores were used to determine the average academic achievement for each participant. The instruments were administered after piloting to determine their suitability, validity and reliability. The Cronbach's alpha reliability coefficient after piloting was 0.892. The questionnaire was revised to improve the reliability coefficient. The data collected from the sample size were analyzed by Pearson product movement correlation coefficient and independent sample t-test. The hypotheses were tested at a = 0.05.The findings indicated a significant positive relationship between students' perceptual learning styles preferences, and academic achievement. The findings also indicated that there were significant gender differences in perceptual learning styles preferences and academic achievement scores of students. It was recommended that providing welcome orientations, counseling services, short-term training and selecting classroom models are some of the solutions need to be given a due attention from teachers and school counselors. Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 342 Shimelis Aniley Tizazu, Demeke Wolie Ambaye THE EFFECT OF PERCEPTUAL LEARNING STYLES ON THE ACADEMIC ACHIEVEMENT OF STUDENTS IN DEBRE MARKOS PREPARATORY AND HIGHER EDUCATION SCHOOL, ETHIOPIA Keywords: perceptual learning styles, academic achievement, higher education, Ethiopia 1. Introduction Quality education is the process of developing the capacities and potentials of learners to make their life successful in a specific society or culture. (Sikhwari, 2004).In cultivating the capacities and potentials of learners, the new education and training policy has given a due attention to student centered learning/teaching approach (Bong, 20 . Research findings explained that learners individual differences, their cognitive styles, learning styles and learning strategies are believed to be important in learning. Still Lehman stated that learners individual characteristics and their learning styles need to be taken into consideration during instruction. Perceptual learning styles are as an individual s preferred mode for perceiving, organizing, and retaining information. Perceptual learning preferences styles are also equip students on how to motivate to learn, determine and dwell on their strengths and interests. (Cuaresma, 2008) perceptual learning style has been defined by various scholars mostly as a signal for individual differences. These differences may manifest itself in life styles and even in personality types (Zhang & Sternberg 2005). Kolb (1984) and Honey and wing et al (1992) describe perceptual learning style as an individual preferred or habitual ways of processing and transforming knowledge. According to Kolb (1984), psychological attributes, resulted from individual differences, determine the particular strategies a person chooses while learning. On the other hand, Keefe (1987) emphasizes perceptual learning styles as cognitive, affective, and psychological traits that serve as relatively stable indicators of how learners perceive, interact with, and respond to the learning environment. Moreover, Dunn and Dunn hold that each individual s concentration on, mental processes, internalization and retain of new and difficult information stem from his specific perceptual learning style. Perceptual learning styles were found to affect learners learning behaviors. Learners having different learning style preferences would behave differently in the way they perceive, interact, and respond to the learning environment (Junko 1998). Since learners differ in their preferences to certain learning styles, it will be important for teachers to examine the variations in their students on the features of their perceptual learning styles, because the information about learner s preference can help teachers become more sensitive to the differences students bring to the classroom (Felder & Spurlin . Adjustments can then be made to accommodate the students varied needs. This study, therefore, aims at depicting the relationship of learners European Journal of Education Studies - Volume 3 │ Issue 9 │ 2017 343 Shimelis Aniley Tizazu, Demeke Wolie Ambaye THE EFFECT OF PERCEPTUAL LEARNING STYLES ON THE ACADEMIC ACHIEVEMENT OF STUDENTS IN DEBRE MARKOS PREPARATORY AND HIGHER EDUCATION SCHOOL, ETHIOPIA learning style preference and the overall academic achievement of a group of Malaysian students in a religious secondary school. For downloading the full article, please access the following link: https://oapub.org/edu/index.php/ejes/article/view/1013 European Journal of Education Studies - Volume 3 │ Issue 9 │ 2017 344