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European Journal of Physical Education and Sport Science ISSN: 2501 - 1235 ISSN-L: 2501 - 1235 Available on-line at: www.oapub.org/edu Volume 3 │ Issue 8 │ 2017 doi: 10.5281/zenodo.833577 EXAMINATION OF MORALITY AND ETHICAL ASPECTS OF SPORTS MEDIA IN TURKEY Burhan Başoğlui Dr., Ministry of Youth and Sports, Turkey Abstract: Aiming to unearth the Turkish Sports Media’s understanding of morals and ethics, this study was developed by way of compilation. It aims to explain such relevant topics as morals, ethics, relation between morals and ethics, relation between ethics and philosophy, sports ethics, ethics of the sports media, and to infer a conclusion from those explanations. Sports ethics refer to manners, actions and behaviors performed by sportspeople or people involved in sports and accepted in general by the stakeholders. Sports media provides the public with news about sports through the Press and other communication means, and should aim to popularize the sports, ensure more people to be interested in sports, and promote the sports to the masses. In doing this, it is expected to respect both the sports ethics and Media ethics. However, it is observed that the facts that communication technologies spread fast, access to news and information get easier, the Media grows and expands, and new Media means are introduced cause the sports media to develop a number of unethical notions. It was concluded that the root reason of this tendency is the Media’s aim to be more influential for the public and to access more people by means of various communication means in order to increase its income. In the light of these findings, this study emphasizes that it is important for the sports media to adopt and respect the applicable ethical principles and to act in accordance with them. Keywords: ethics, sports, media Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 28 Burhan Başoğlu EXAMINATION OF MORALITY AND ETHICAL ASPECTS OF SPORTS MEDIA IN TURKEY 1. Introduction Communication and other technologies advancing fast affect every aspect of life. People use the mass media outlets to interpret and construe the problems they face in daily life and the social events that happen. The mass media outlets manipulate the Turkish sports audience for their own interests and cash in on such manipulation. Thus, they shape the agenda around their interest and set the sports agenda of this country. 2. The notion of ethics, its relation with morals and philosophy The word ethics dates back to ethos in ancient Greek, which dates back in turn to ethika. The word ethika refers to of or concerning ethe, plural of ethos. In its oldest sense, ethe means a place regularly visited and used as shelter by a living thing (Tepe, 1999). Ethics is defined as a branch of philosophy studying the attributes and basics of good or bad, right or wrong moral values of people (Girgin, 2001). The notion of ethics is also defined as a discipline to study morals, moral philosophy or human actions as a special field of problem in order to study the properties of said field and the properties of the principles governing said field (Arslan, 2001). Ethics indicates and requires not a particular action or behavior, but morality in terms of freedom peculiar only to humans. In addition, it describes how people should select the actions acceptable in moral terms (Pieper, 1999). Most of the definitions of the notion of ethics agree on the following common points: ethics as a branch of philosophy, distinguishes between good and bad actions, and is based on certain values and standards. In short, ethics refers to the act of distinguishing human actions between good and bad with reference to certain standards Dolaşır 2006 . For downloading the full article, please access the following link: http://oapub.org/edu/index.php/ejep/article/view/906 European Journal of Physical Education and Sport Science - Volume 3 │ Issue 8 │ 2017 29