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European Journal of Physical Education and Sport Science ISSN: 2501 - 1235 ISSN-L: 2501 - 1235 Available on-line at: www.oapub.org/edu Volume 3 │ Issue 12 │ 2017 doi: 10.5281/zenodo.1133996 EVALUATION OF MERSIN PROVINCE TOURISM POTENTIAL BY CONTENT ANALYSIS Abdullah Akmaz1i, Resul Çelik2, Taner Dağlioğlu3 1 Lecturer, Mersin University, Tourism Faculty, Tourism Guidance Department, Turkey 2 Lecturer, Mersin University, Technology Transfer Office Project Specialist, Turkey 3 Lecturer, Gaziantep University, Vocational School of Tourism and Hotel Management, Turkey Abstract: The aim of this research is to offer suggestions for the work to be done regarding the development of the situation and potential of Mersin tourism. In this context, the opinions about the works that can be done for the current situation and development of Mersin tourism were asked and evaluated by 8 people, including public institution directors, academicians and private sector employees. In this study, semi-structured interview technique that is one of the qualitative research methods was used. In our study, the interview form prepared as a data collection tool has been revealed due to the opinions of the experts about the subject. As a result, the form consists of 8 questions and the first question that we have prepared determine the demographics features of the participants, while the other 7 questions are related to the feasibility of Mersin tourism regarding the current situation and potential of it. At the end of the study, strengths and weaknesses of Mersin tourism have been revealed. In addition, it is another contribution to the field of the study that reveals potential studies that can be done about Mersin tourism. It is believed that as a result of this study, the thoughts and suggestions have been revealed will be light and guide to other studies to be done in the field. Keywords: Mersin, tourism, tourism potential Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 509 Abdullah Akmaz, Resul Çelik, Taner Dağlioğlu EVALUATION OF MERSIN PROVINCE TOURISM POTENTIAL BY CONTENT ANALYSIS 1. Introduction Today, tourism is one of the rapidly growing and developing industry branches Sabbağ, Olcay and S(rme, Yılmaz and Çalı<kan, Olcay Yildirim and Sürme, 2015: 325). Therefore, in order to increase the income of the tourism sector in developed countries that have strong and developed economies and developing countries, the existing tourist products have been developing within the framework of the needs and desires of tourists. In other words, countries works to make cultural assets and attractiveness of both historical and natural destinations to be attractive for tourists by establishing tourism resources so this enables to develop their economies and tourism areas (Aslan, Güneren and Çoban, 2014: 4; Çiçek, Pala and Ozcan, 2013: 3). For this reason, along with the existing tourism types, the diversification of tourism products enables the tourism destinations to market the values that they have (Ukav and Çetinsöz, 2015: 9). What is important in efficient and effective tourism marketing is not only to know the values that tourism destination has but also to prepare these values according to the needs and requirements of tourists and to put them in the markets (Pike, 2017: 126; Olcay and Sürme, 2017: 181). In this regard, in places where tourism destination area, management and marketing of these values are possible if local governments, private and public sector, as well as local people are a unity and they participate in whole activities (Li, Robinson and Oriade, 2017: 95). In this way, locally acting as a whole within the unity and togetherness of all stakeholders will make it possible for the destination area to produce cultural, social and economic benefits (Vatter, 2014: 70). The aim of marketing the destination is not only to make profit in short term but also to develop and improve long term strategic planning and programs by maintaining the ready position of destinations, besides, to enable and to increase competition power with other destination areas (Bahar and Kozak, 2005: 75, Özdemir, 2007: 94 Line and Runyan, 2014: 91). Situated on Turkey's Mediterranean Coast Mersin is one of the oldest known settlements in history. It is thought to be the oldest settlement of Mersin named "Zephyrion" by the Greeks is "Yumuktepe". It is thought that the Assyrians and the Persians were called "Ingira" for this city Yılmaz, . Traces and works belonging to all of the Historical Ages were found in Mersin and it had hosted many civilizations had historical, cultural and touristic values. Yumuktepe region is known to be the home of olives and figs in the Mediterranean and then the grape came to that region Mersin Valiliği, . It is known that the first known defensive technique in Anatolia was established in Mersin (Sevin, 1999: 77). Along with this, for the first time European Journal of Physical Education and Sport Science - Volume 3 │ Issue 12 │ 2017 510 Abdullah Akmaz, Resul Çelik, Taner Dağlioğlu EVALUATION OF MERSIN PROVINCE TOURISM POTENTIAL BY CONTENT ANALYSIS the parts of the mine made by forging technique are processed for the first time in the world Yalçın, . The Gözl(kule Mound in Tarsus district, which has similar features to this region, has a history starting from 5500 BC and it has a great number of architectural and cultural works as a transit place between eastern and western civilizations Zoroğlu, -42). Apart from these values, it is also possible to find many ruins in the inner parts of the city. In the Roman period, the ancient city of Soli-Pompeipolis , which is bound to the Mezitli district, in the center of Mersin, gained importance as a port and it was s culture city of the Eastern Mediterranean. “long with these, the Kanlıdivane , pothole which be formed with minarets that melts of limestone stone. The Kız castle which is famous with the legends and the Silifke Castle with the eagle nest that is under control of Sertavul Passage There are many archaeological works between “ydıncık and Anamur, with its historical and cultural heritage so we cannot finish to talk about Mersin, is both a natural wonder and an important place for Islam and Christianity Unur ve “rıcı, -232). In this context, with its historical, cultural and belief tourism values, Mersin is expected to provide significant contributions to the solution and development of regional problems as well as to increase the number of tourists and tourism revenues by diversifying tourist products Sabbağ, , . For viewing / downloading the full article, please access the following link: https://oapub.org/edu/index.php/ejep/article/view/1329 European Journal of Physical Education and Sport Science - Volume 3 │ Issue 12 │ 2017 511