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European Journal of Physical Education and Sport Science ISSN: 2501 - 1235 ISSN-L: 2501 - 1235 Available on-line at: www.oapub.org/edu doi: 10.5281/zenodo.1012201 Volume 3 │ Issue 11 │ 2017 CONSIDERATION OF "VISUAL PRODUCT" AS A NEW PRODUCT EXCEPT FROM ECONOMIC AND GOOD QUALITY IN THE RESPONSIBILITY OF SPORTING PRODUCTS Abdurrahman Kepoğlui Assoc. Prof., Muğla Sıtkı Koçman University, Faculty of Sport Science, Turkey Abstract: As it is known, economical products are divided into two main components (goods/services). The developing technology has restructured its geographical position. The storage capability of sporting products makes it necessary to define the concept of "visual product". In our study, the general scanning model, which is one of the descriptive research methods, is used (Karasar 2009). In the frame of this descriptive scanning method, a theoretical-analytical method has been used focusing on writing the relevant field. Descriptive studies are usually carried out to enlighten a given situation, to make assessments in line with standards, and to reveal relationships between events (Çepni, 2007). The concept is an abstract design that covers common features of objects and events and collects under a common name. A concept thus becomes a general and abstract representation of an object, state or phenomenon. The concepts are divided into a priori and posterior. The part to be studied in the study is posterior. Because the concept of "visual product" can be achieved by means of induction using observation and experience. In this procedure, the multiplicity is first searched, compared and then focused on similarities, differences, and variables so that the subject can be objectified. In the last stage, the concept of "visual product" is obtained by abstraction by discarding variables, differences. The continuity of the sporting products necessitates the requirement of defining them. The visual product is conceptualized as "an economic activity, action, performance, social event or effort" that is sustained with communication technology, although it is consumed where it is produced. Taking into consideration the product descriptions of classical economic theorists and the ability of developing technology to transform the nature offered to human beings after a "visual product" has Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 102 Abdurrahman Kepoğlu CONSIDERATION OF "VISUAL PRODUCT" AS A NEW PRODUCT EXCEPT FROM ECONOMIC AND GOOD QUALITY IN THE RESPONSIBILITY OF SPORTING PRODUCTS been defined as a new economic product, labor, capital and natural resources in the virtual environment and in the face of time, the new situation should be discussed and explained within the scope of navigation service products. Keywords: sports, economic product, visual product 1. Introduction It is now observed that sporting products have changed into goods by changing their content under the influence of technological changes. The fact that sports cruise products can be converted into goods and stored in a virtual environment has led to the emergence of a new product concept from an economic point of view. As it is known, economical products are divided into two main components (goods/services). The developing technology has restructured the space in geographical position. The storage ability of sports viewing products in the virtual environment makes it necessary to define the concept of "visual product". In recent years, the share of the services sector in the economies of all countries of the world seems to increase steadily. The services that people artificially produce are seen in every aspect of human life. For this reason, services are complex and difficult to define. Some researchers say there is no generally accepted service definition while some say that such a definition can never be realized. Nevertheless, the most accepted definition of service among economists is "all of the economic work not classified as commodities" (Aslan, 1998). To put it in a general sense, "the work or action consumed in the place where it is produced can be defined as a performance, social event or effort (Uyguç, 1998). The Renaissance period, which is considered to be the beginning of the post-medieval modern period, is a reason for the increase of sports enterprises and activities in the world today and it is a free and autonomous entity which is considered as a free and autonomous entity except for religious, natural, social and historical conditions. With the new understanding based on the physical world, human beings bring out the pleasures and feelings again. Happiness or heavenly life, believed to have taken place in the other world, has been brought down to earth by praising the spirit in the past centuries. In this way, a sense of health, leisure, leisure and lifestyle limited to the physics world, a sense of culture established through modern body senses and pleas has been formed (Gür, 1979). In this context, the understanding of life in the modern society, which puts the physical, physical and emotional dimension of human being in front of the spiritual dimension, has shaped a new style with the help of medical, social and natural scientific approaches. This process, Instead of classical virtues, has opened European Journal of Physical Education and Sport Science - Volume 3 │ Issue 11 │ 2017 103 Abdurrahman Kepoğlu CONSIDERATION OF "VISUAL PRODUCT" AS A NEW PRODUCT EXCEPT FROM ECONOMIC AND GOOD QUALITY IN THE RESPONSIBILITY OF SPORTING PRODUCTS the door to modern body and health understanding built with new scientific approaches and methods that emphasize long life in human life, balanced and adequate nutrition, prevention of diseases, diagnosis and treatment of diseases. All social sectors such as administration and education life, industry and working life, civil and military bureaucracy, daily life and sports activities are shaped according to the modern body and health concept (Giddens, 2000). For postmodern Consumers who are not entirely satisfied with individualization, the real-time interactions provided by the Internet reveal new forms of socialization. Forums, newsgroups, lists, chat rooms, virtual worlds, blogs and social networking sites make it easier for consumers to share their knowledge, experiences, and ideas. This information, experience, and exchange of ideas that take place in the electronic environment are carried out in various communities with a focus on consumption. Consumption-focused communities that can be organized around various interests and become part of everyday life are created by enthusiastic consumers or by businesses that use them as an effective tool to establish a connection between consumers and the brand. These communities, which serve as information networks for consumers, are named in various forms as consumption subcultures, brand associations and consumer tribes in the literature (Özbölük, 2015). The developing technology has also affected and changed the way people view the space concept. We live in an era when human relations have become intertwined, complicated, and parallel to that of humanity, which has never been seen before. The intense interaction in human relationships has also affected the areas in which humans are living and has taken them into this high-tempo cycle. These changes and transformations in the world have brought some concepts back to the agenda and rediscussed Yıldız, Alaeddinoğlu, . Medieval Islamic philosophers have defined space as a mental space occupied by objects and influenced by their dimensions and described as a space perceived by people and filled with action (Curcani, 1884). The phrase "space", which is the space concept, has evolved as follows. According to Aristotle, space is a dynamic structure composed of places with all directions and features (Demirkaya, 1994). According to Parmenides, space is something that does not exist, absolute absence. According to the atomic, it is a space that exists between atoms and within which atoms move. Descartes identified the place with the substance. He argued that there is no empty space by saying that space does not leave the object occupying that space. Leibniz has argued that spaces are a logical product and that spaces are a sequence of situations that are merely a matter of relativity (Cevizci, 1997). Kant has argued that the human mind or perceptions are a necessary a previous form. According to Kant, space is different from material and independent of it. It is an intuitive sensation. An external harmony is a form (Demirkaya, 1999). European Journal of Physical Education and Sport Science - Volume 3 │ Issue 11 │ 2017 104 Abdurrahman Kepoğlu CONSIDERATION OF "VISUAL PRODUCT" AS A NEW PRODUCT EXCEPT FROM ECONOMIC AND GOOD QUALITY IN THE RESPONSIBILITY OF SPORTING PRODUCTS Space is the place where people's relations and interactions come to a conclusion and the society takes place in a place where we call such relations "space". Space, which is perceived and evaluated by the inhabitants, is a complex system with not only geometric but also social, economic, psychological and political dimensions. Hence, space is a phenomenon that is reformed in the world of mind while being physically created continuously in the field of being Yıldız, Alaeddinoğlu, . The space phenomenon has been redefined and become a body, depending on the changing socioeconomic-political and technological developments over time. In this way, "the place became processed/centralized / organized/normalized" and, above all, escaped the natural constraints of the human body. Therefore, after this point, what organizes the space is the technical capacity, the speed of action of the technique and the cost of using it (Bauman, 2006). The virtual space created by the technological developments of humans has passed through reality and representation transformation. Along with the virtual space, a collective alienation space (Robins, 1997), in which the spatial form collapses with the people inside and the external experience is interrupted by internal experience, has emerged (Abdulli, 2000) and a new economic product has been produced in the virtual environment. This product has launched an indicator and image consumption process. 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